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Your first week optimisation routine

Seán McCarthy avatar
Written by Seán McCarthy
Updated this week

Day 1: tighten the basics

1. Review your first 10 to 20 real calls

Look for:

  • Confused openings (wrong greeting, too long)

  • Missed opportunities (did not offer callback when it should)

  • Over-confident answers (guessed or filled in details)

  • Callers repeating themselves (assistant did not capture key detail)

2. Make only small changes

Pick the top 3 fixes and apply them:

  • 1 Behaviour change

  • 1 Knowledge Base update

  • 1 clarification in your “how to handle X” rule (if needed)

3. Re-test just the changed scenario

Make a test call for the exact thing you changed, confirm the new behaviour.

Day 2 to Day 3: improve outcomes, not perfection

  • Identify your most common call type from the last 24 hours.

  • Improve the assistant’s ability to resolve that call type end-to-end.

Examples:

  • If callers mainly ask opening hours and location: make that answer shorter, clearer, and consistent.

  • If callers mainly want appointments: make the booking flow simpler, and ensure it always ends with a clear next step.

  • If callers mostly want quotes: make sure the assistant captures the minimum viable details (name, contact, what they need, urgency, location).

Day 4 to Day 5: fix repeat problems

  • Find any question the assistant answered “oddly” more than once.

  • Decide whether the fix belongs in Behaviours or Knowledge Base:

Use Behaviours when

  • It is about how the assistant should act (tone, process, boundaries, when to offer callback, when to use a tool).

Use Knowledge Base when

  • It is about facts (pricing, services, coverage, policies, addresses, cancellation rules, what you sell).

Day 6 to Day 7: consistency and handover quality

Focus on what your team receives after the call:

  • Are messages complete enough to act on?

  • Are names, phone numbers, email addresses captured correctly?

  • Are follow-ups clear: what the customer wants, when they want it, how urgent it is?

If not:

  • Add a Behaviour for how to confirm details: “repeat back the key details once, then end.”

  • Add short examples of good message capture (one paragraph, not a full transcript).

A simple weekly cadence you can stick to

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